Gina Evans recently joined Fortifi bank as Head of Private Banking. Private Banking is new to Fortifi Bank. Gina is responsible for defining, creating, and growing Private Banking services as well as their Wealth Management department. As a Private Banker, she assists clients with their day-to-day personal banking and lending needs as well as helping them take a more strategic, long-term approach to managing their personal finances. This enables clients to make better decisions when confronted with life changes.
Fortifi Bank, formerly known as First National Bank of Berlin, is a 140-year-old community bank headquartered in Berlin WI. With a mission of “Growing Wisconsin,” Fortifi Bank is committed to finding ways to improve the lives of clients, businesses and the community. Fortifi Bank offers full personal and commercial deposit, loan, and wealth management services.
“I’m a people person, so building relationships with my clients is the most satisfying part of my job,” said Gina “Personal finances are a very private/important thing and can bring a great deal of worry and stress to a individual’s life. I enjoy being an advisor to my clients which includes being their “go to” person, helping them navigate their way through their financial decisions and helping eliminate that stress by assessing and addressing their needs.”
Gina received her bachelor’s degree in business administration – marketing and human resources from UW-Milwaukee. She and her husband, Lane, have been married for 23 years. Lane works for Bergstrom Automotive. Their son Gehret, 21, will be a senior at UW-Madison, majoring in civil engineering. Daughter Brehna, 18, just graduated from West De Pere High School and will be attending St. Cloud State, MN, on a basketball scholarship. She plans to major in something health-related.
In her free time, Gina loves to read, golf, and watch sports, especially basketball and football. She recently returned to the Management Women board as Awards Chair. In addition, Gina just finished serving six years on the board of the YWCA of Greater Green Bay and plans to stay involved as a volunteer, as she feels the organization is critical to our community. She is also on the Green Bay Rotary Club Board of Directors and volunteers for Ben’s Wish, an organization that is working to fight against food insecurity in kids in our area. Gina received the company-wide Community Service Award from Johnson Bank in 2013 and was a runner up for the award in two other years.
Gina joined MW for the networking opportunities and the chance to develop her leadership skills. She’s continued her membership because of the relationships that she’s developed through the organization and the feeling of camaraderie when she attends the meetings. “I’ve met so many great people in Management Women. Participating on the board and on committees has allowed me to interact with so many great women with different strengths. I feel that I’ve gained confidence in different areas from my involvement over the years, and I’ve really enjoyed the inclusive atmosphere of the meetings,” Gina said.